Trough weibo.com to see a video in youku.com , talking about the Shangri-La Hotel in Guangzhou, Baidu held a “search to win the world, Chi cited the future,” Marketing Conference, to be smashed guest wherever he goes, part of the furniture was blown, came out of a small and medium enterprises Banner “Baidu kite, liar”, so the meeting did not go entirely to the venue was full of pictures, shoot video of people … …
I forwarded this video, today found that the video was removed, the rate of negative information shielding Baidu is still very fast.
Baidu advertising enterprises in the course is to return, but often find marketing very satisfactory results, so to blame Baidu, which does make sense. I used to help promote business advertising on Baidu, when found Baidu to promote Google Adwords conversion rate is much lower than that because I am a technical background, so Baidu to promote the careful analysis of the data, found that the low conversion because there is many cheat sites, such as a ring tones station not included Baidu, Google only included five, even 40 million daily impressions, a look that is brush their points of data, a lot like this site also led to mean residence time users only 3 seconds, less effective advertising, the most important is that these invalid clicks are counted the money, a waste of money every day is not a small number.
Very common situation like this, I can do as IT practitioners to analyze and identify the problems, and manually filter these malicious sites, but most customers are not put Baidu to promote technical staff, perhaps the fundamental technology and web analytics know nothing about, so not good advertising at Baidu, Baidu is also a great responsibility.
Baidu responsibility in this regard is mainly a technical problem, Baidu to promote their own skills are limited, there is no intelligent Google AdSense as the ability to filter malicious clicks, many of which are relying on manual handling and inefficient. Google AdSense is a strong statistical functions, we can use technical means of invalid clicks (average residence time is very low and very high dropout rate is the invalid clicks) to automatically filter, thus avoiding the loss of advertisers, and the current promotion for invalid Baidu Click the filter means not very good, most of the formal closure to ban direct advertising publishers account the way the situation caused a lot of false positives.
Baidu marketing meeting that hit to the customer wherever he goes, of course, not very rational behavior, but if Baidu’s mind in this regard will be spent on public relations technology, strengthen their own anti-cheat technology and the ability to filter invalid clicks, so that customers have invested the money are all valid clicks, customers have so much to prevent the loss, then the customer will go to Baidu there hit wherever he goes it?
